Global ads aim for one brand, image
Here is a article done by USATODAY.com. It is an article about Global ads aiming to keep one brand image. what do you think about this article?
http://www.usatoday.com/money/advertising/2004-06-23-global_x.htm
http://www.usatoday.com/money/advertising/2004-06-23-global_x.htm
posted by Anonymous at 7:08 PM
2 Comments:
Good one. We'll talk in more detail about some of these issues later in the course. The article you link to is connected with the international advertising awards at Cannes. Here is a link to the winners from this year.
The Global Village means precisely that we're able to see these disparities. Why do THEY get the cool logo? Why do THEY get Pepsi-Man commercials?
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