Adidas: U.S vs Greece
I looked up the adidas webpage in the U.S and in Greece and found huge differences. The layout was the same but each page had a different sport represented and model. The U.S page showed a basketball team and a male model with skateboard shoes, while the Greek page showed soccer cleats and a metro-looking male wearing metro looking adidas clothes, very different than the skateboard look that the U.S page showed. Soccer is not as popular in the U.S as it is in Greece, also Greek's clothing style is different than ours. I found this very interesting and funny how the two pages layouts were so similar yet the pictures were very different.
http://www.adidas.com/us/shared/brandselector.asp
http://www.adidas.com/gr/shared/brandselector.asp
http://www.adidas.com/us/shared/brandselector.asp
http://www.adidas.com/gr/shared/brandselector.asp
posted by Jackie at 5:33 PM
2 Comments:
I found it to be the same on the Nike website for Italy soccer seems to be most popular there and the site showed a famous soccer player at his house kind of like a min cribs video. It’s funny how the United States uses the sport that is in season on their web sites but on the other ones it seem like the only sport they focus on is soccer or as they call it football.
It's funny to see the differences and similarites between the same brand, but different countries. I think this goes to show the standards each country has for itself and what is more important for it.
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