Monday, October 02, 2006

MySpace in China?

This article talks about the "sooner than later" move of MySpace into China. Although it wasn't confirmed whether the move is in fact in progress, if MySpace IS allowed into China it could take as long as a decade to see any profits! But with China's weekly total of 1.8 billion hours spent online each week, compared to the U.S. total of 129 million weekly hours, there is a possibility for an amazing return of profits eventually. As we have discussed in class about marketing in foreign cultures, working through locals in China may be the path they take to avoid offending Chinese officials due to our ignorance of the culture and lack of appropriate tact.

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