Nike.com US vs Italy
I looked at the Nike website for the United States and the one for Italy. The websites are set up the same but the introductions are way different the United States web site for Nike is very generic with infuses on Valentines Day, there is no music or talking. On the Italy website there is a huge infuses on soccer (football in Italy) and they have a music video on the home page with one of the soccer players who play for Italy. I really like the Italian version of the web site a lot better than the American one, its more cultural, you can tell that Italy has a lot of pride the sport.
http://www.nike.com/g1/eu/index.jhtml?lang=1,5
http://www.nike.com/index.jhtml
http://www.nike.com/g1/eu/index.jhtml?lang=1,5
http://www.nike.com/index.jhtml
posted by Ashley at 6:37 PM
2 Comments:
I agree, I think the Italian webpage is better than the American one because it shows more culture. But, maybe we do not see the American culture on the American page because we are so use to it. Also I love soccer, so I may be a little bias to the Italian webpage.
You so stole my website. I love the way nike does their different websites and really adds a little cultural flare to attract customers and personalize it to the country and the people.
Post a Comment
<< Home