Monday, March 26, 2007

Mac and Diversity

I know i talked about Mac last week too but i figured with what i saw last time that it transfered over to this week as well. All of the mac websites tend to be the same, just with the change in language. The images are all the same, the layouts are all the same and with the exception of the japanese site, the commercials that play on the site are the same just dubbed with different languages. The japanese seemed to be the only one that was different from the others. It has different ads and images on it and the commercials are different and star different people. In there commercials however Mac is good with diversity. One key example is the commercial for the ipod shuffle were the faces keep changing as the product moves around. They used all different types and races. Mac is really good at doing this, even with commercials that are just silhouettes.

1 Comments:

Blogger Peter O said...

Actually, I was more interested in how McD represented diversity within the US.

2:55 PM  

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