Wednesday, March 21, 2007

Nike Goes Diverse

I checked out Nike.com to see how Nike responds to diversity. The opening page allowed the viewer to choose which language they wanted to see the page in. There were a number of choices from: English, Spanish, French, Dutch, Italian, Polish, Portugese, Turish, and a few Asian languages also. Once you clicked on the language then a number of countries poped up that spoke that language and you pick the country you belong to. Obviously, I clicked on the United States page. The opening page displayed a number of famous athletes all advertising Nike's Sport's Tee. Nike did a good job by showing a number of athletes that were from different ethnic groups, however I did not see any Asians. However, I'm sure that if a viewer clicked an Asian page their would be a lot of Asian references. Overall, I thought that Nike's website reflected a lot of diversity.

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