Saturday, February 17, 2007

BMW Websites

Seeing as my first pick had already been chosen, i decided to pick something that i knew would have an international website. The interesting thing about BMW is that it's site is the same for the United States and other countries. All you have to do is pick the language and the site becomes user friendly. I thought this was very interesting and the fact that you could chose between a compact version (less video graphic content) and a media load page. I was not able to access the other websites for some odd reason. Every time i went to pull down the menu the site went weird and would not give me a list of ideas. I really wanted to see what the other sites were and how they compared to each other in the way they aim their sites to the different cultures. I think for cars it is a little easier to make the sites the same and focus on the same features of the cars. I'm just really disappointed I couldn't see the other sites and will try again the future, however the international site is a good idea that allows the company to attract multiple cultures at one time.
http://www.bmw.com/

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